New Delhi, Nov. 26 -- As audio streaming platforms reshape their business models to turn free listeners into paying subscribers, tiered pricing and microtransactions have become key to their survival in a market where users are reluctant to pay for content.

Though the challenge of monetising audio remains tougher than video, it can be eased by offering small packs and exclusive content, experts said.

Over the past few years, music labels in India have grappled with the shutdown of multiple streaming platforms, including Airtel's Wynk, ByteDance's Resso and Hungama Music, which failed to crack the paid subscription model.

According to the Ficci EY report, the Indian music industry recorded 192 million free streamers in 2024, compared to...