New Delhi, Feb. 4 -- Big-ticket sporting events remain the top draw on over-the-top platforms in India, despite significant investment in original shows and movies.
The India vs New Zealand men's cricket series on JioHotstar garnered 17.2 million views, followed by the Women's Premier League at 6.6 million for the week of 19-25 January, according to media consulting firm Ormax Media.
Television shows such as Anupama, Naagin, and Laughter Chefs also made it to the top 10 most-watched OTT properties list, but, aside from Netflix original Taskaree, no web show featured in the list.
Sports properties may be seasonal, but continue to witness huge demand, say experts, as they are also often better promoted and pushed ahead by the platform's ...
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