New Delhi, Jan. 28 -- The success of pan-India films originally made in southern languages such asBaahubali, RRR, KGF: Chapter 2andPushpa 2: The Rule, among others, has benefited the stars featuring in them in multiple ways. Names such as Allu Arjun, Ram Charan, Jr NTR and Yash, among others, have seen brand endorsement fees skyrocket, with many making between Rs.7.5-8 crore per deal. Further, engagement on their social media has also grown manifold, making them a lucrative option for brands and other collaborations. Entertainment industry experts say the next step for them, close on the heels of Hindi film stars, is to invest in or launch their start-ups and turn them into viable business models given their broad fan base.

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