New Delhi, March 12 -- YAY! Animations, owned by Sony Pictures Networks India, is charting a new path for production of animation content to be hosted on its own kids' television channel Sony YAY! and rival streaming platforms, a company official said.

The studio has already launched CID Squad, an animated take on the CID TV franchise for Sony YAY! It is now creating original content to license to other platforms while expanding its reach and monetisation via merchandise sales.

The company is working on a title called Karna - The Guardian, a reimagining of the mythological Indian character Karna, for a streaming platform, and a series based on the stories of filmmaker and author Satyajit Ray. These titles are aimed at the 15-35 age grou...