New Delhi, Nov. 18 -- Eminem is taking an Australian beachwear brand to court. The reason? He said the brand Swim Shady has a name too similar to his trademarked rap pseudonym Slim Shady, creating a 'false association' with the singer.

The US rapper - in September - filed a petition to the US Patent and Trademark Office, calling for it to cancel a trademark that was granted to the Sydney-based company, mentioned a report by BBC.

Going by the US law, the Australian brand is required to respond to the petition by next week.

The 53-year-old rapper's legal team has argued that Swim Shady creates a "false association" with Eminem, whose Slim Shady persona has been globally recognised for decades. The company, however, told the BBC it plans ...