New Delhi, March 27 -- The British-based Sky broadcasting group said on Thursday that 2,000 jobs in the UK, or seven percent of its workforce, could be at risk as the company shakes up its customer services.

"We're transforming our business to deliver quicker, simpler, and more digital customer service," a spokesperson for the US-owned broadcaster told AFP.

It was about building "a future-ready Sky", the spokesperson said, adding customers wanted different ways of contacting the company 24 hours a day, seven days a week.

Three of its 10 contact centres in northern England are believed to be closing, putting around 2,000 roles at risk.

While customers wanted to be able to speak directly to an adviser, they also wanted the flexibility t...