Mumbai, April 28 -- In a category defined by intense price competition and operational complexity, DHL Express India is carving a distinct position by simplifying the global trade experience for businesses. Sandeep Juneja, vice president, sales and marketing, DHL Express India, talks to Mint about how the company is evolving its marketing strategies, working with small and medium enterprises (SMEs) and policymakers, tailoring communications across segments and why sponsorships like Mumbai Indians and Formula One still matter for a B2B brand. Edited excerpts:

We operate in international express logistics, across 220 countries, with 400 planes, thousands of hubs and this scale isn't built overnight. It's years of investment, learning and m...