New Delhi, May 26 -- In its boldest marketing move yet, WhatsApp has launched "Not Even WhatsApp"-a global campaign that puts privacy front and centre. The 60-second TV spot in India, directed by Achowe and shot across Delhi's Yamuna banks and Chandni Chowk, flips the camera to the app's POV-where your most mundane messages stay unseen, even by WhatsApp itself.

With Aamir Khan lending his voice in India, the film plays like a love letter to everyday messaging: from voice notes to moms, to gossip sessions and late-night confessions. It's all end-to-end encrypted, the ad reminds us, and that's the selling point, wrapped in local sights, sounds, and sentiment.

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