New Delhi, Dec. 16 -- Music label and entertainment company Saregama India Ltd will invest in filmmaker Sanjay Leela Bhansali-promoted Bhansali Productions Pvt. Ltd as part of a strategic partnership to enhance their output of content, the two companies said in a statement.

Bhansali Productions is known for films like Gangubai Kathiawadi and Padmaavat, besides web shows such as Heeramandi. With this fund infusion, the company will augment its content slate across formats, while retaining the intellectual property rights of all its films, according to the statement on Tuesday.

As part of the partnership, Bhansali Productions will sell all its future film music exclusively to Saregama. This guarantees Saregama a steady pipeline of premium...