New Delhi, April 23 -- As British carrier Virgin Atlantic is expanding its network eastward with the launch of a new daily flight to Riyadh in Saudi Arabia, its founder Sir Richard Branson will have a difficult task promoting the airline.

In Saudi Arabia, government rules govern everything from food and drink to public dress and behaviour.

In the past, Branson has hoisted glamorus models and even burlesque artists to promote his airline, but has no such plans in store for Virgin's Saudi debut.

"I don't think we're doing camels this time anyway," he told reporters on Tuesday before the flight.

Branson is exploring to add a Virgin hotel in Riyadh or a Virgin Voyages cruise, saying depending on the outcome of discussions in coming days....