New Delhi, May 5 -- Even as Hindi language films fail to find a draw at the box office, trade experts and moviemakers see some potential in movies championing regional pride and cultural identity.

For instance, Vicky Kaushal-starrerChhaava, based on the life of Sambhaji Maharaj, the second ruler of the Maratha Empire, emerged as a blockbuster, earning over Rs.500 crore earlier this year.

It is the second successful film on Maratha pride in recent years after Ajay Devgn'sTanhaji - The Unsung Warrior. While the two films benefited from connection to Maharashtrian history, since the state and some surrounding markets make up 32% of Hindi domestic box office, media consulting firm Ormax has pointed out that for films driven by 'regional pri...