New Delhi, July 30 -- Starry-eyed regional-language influencers who dream about lead roles in movies aren't having it as easy as their counterparts in the Hindi-speaking belt in making a smooth transition to films and web shows.

According to experts, there's a bias and stigma in areas such as the south, where creators aren't considered actors and, at best, get relegated to supporting roles. It's also quite hard to break into a field that thrives on star power. In such cases, influencers and experts say the reliance on brand collaborations remains because it offers a more stable source of income.

"Most digital creators and influencers are yet to get to roles that drive the main storyline in movie industries such as the south. Even though...