New Delhi, June 9 -- Video streaming platforms are seeing slow but steady growth in viewership for regional language content, driven primarily by theatrical films.

Despite this momentum, Hindi continues to dominate with a 40-45% share of total consumption, according to Nielsen's Mobile Audience Measurement report for March 2025.

Beyond Hindi, individual regional language makes up only 8-10% of total viewership. Original web series in regional languages are yet to truly break out, even within core markets, limiting the scale of investments in that segment.

Regional films such as Dragon, Premalu, Ponman, Thandel, Aavesham, and Sankranthiki Vasthunam made it to the list of top 10 streamed movies in India.

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