New Delhi, Feb. 25 -- Short-format content is no longer just for social media; it's becoming a core offering for big production houses and platforms.

The increasing popularity of short format content and dwindling attention spans of audiences is leading studios and producers primarily known for long-format shows and films, to explore opportunities in the new space.

Film, television and OTT production houses are looking at creating micro-dramas, comprising multiple episodes lasting anything between two to 15 minutes for YouTube and Instagram while audio-centric platforms like Kuku FM have forayed into video storytelling with similar programming. Bite-sized content is a separate vertical for many content creation studios now.

Short forma...