New Delhi, Oct. 15 -- Streaming platforms are shaking up the non-fiction game. After years of tried-and-tested television formats, OTT players are betting big on shorter, sharper, and more experimental reality shows.

Amazon MX Player's Hip Hop India and Rise and Fall, and Netflix's The Great Indian Kapil Show prove that both viewership and brand adoption are strong for the category.

In the mid-year list of most-watched streaming originals by media consulting firm Ormax, although fiction has attracted higher viewership, several non-fiction shows have also made it to the list this time. Hip Hop India Season 2 ranked 15th with 11.1 million viewers, followed by The Great Indian Kapil Show Season 3 with 10.9 million. Shark Tank India Season ...