Bengaluru, Oct. 23 -- Super You, the one-year-old functional foods snacking brand, co-founded by actor Ranveer Singh and Nikunj Biyani, is attracting attention from private investors who are looking to back startups offering innovative products in the burgeoning protein space.

The Mumbai-based startup is in late stage talks to secure as much as Rs.150 crore in Series B funding from a clutch of new and existing investors, including DSG Consumer Partners, two people with direct knowledge told Mint. The round is expected to value the company at upwards of Rs.500 crore, they said.

"It's been around for only a year, but there's so much interest. A big reason is that investors are looking for brands serving a lot more than the routine protein...