Mumbai, July 21 -- Media veteran Raj Nayak is betting big on intellectual properties (IP), cultural properties in particular. The former Viacom18 chief operating officer and founder of House of Cheer has launched House of IP, a venture studio created in partnership with YAAP Digital, a digital content and influencer marketing firm.

Aiming to be a first-of-its-kind studio, the firm will build original, scalable intellectual properties across entertainment, sports, music festivals, digital formats, and branded experiences.

From conceptualisation to commercialisation, the studio will incubate original IPs and will also collaborate with existing IP owners to offer strategic advisory, brand building, content development, and revenue monetisa...