New Delhi, March 12 -- Quick commerce is rapidly transforming the online grocery market, now accounting for 70 per cent -75 per cent of total e-grocery orders, according to a recent report by Bain & Company.

The report also highlighted that this marks a significant increase from around 35 per cent in 2022. The shift has been driven by strong execution, rising incomes, a wider range of available products, and the growing demand for convenience.

It said "Robust customer traction, Quick commerce already accounts for 70 per cent-75 per cent of e-grocery orders (vs. approx. 35 per cent in 2022)".

The report stated that the increasing popularity of quick commerce is also reshaping the competitive landscape. Major players such as Flipkart Min...