BENGALURU, Dec. 26 -- ElasticRun, which enables FMCG and grocery companies to reach the remotest parts of the country, is doubling down on its newly established quick commerce vertical, positioning it as the primary engine for growth in FY26.

The B2B e-commerce unicorn is expanding its network of dark stores, aiming to offer two-to-four-hour deliveries in tier-2 and tier-3 towns, effectively bridging the gap between high-speed urban fulfillment and its traditional rural reach, founder and chief executive officer Sandeep Deshmukh told Mint.

"The emergence of quick commerce defined 2025 for us. Brands realized the correlation between speed of deliveries and customer experience and focused on rewriting their supply chains. We decided to fo...