New Delhi, May 15 -- Hollywood films commanded a big premium at Indian box office in 2024, with average ticket prices soaring to Rs.245, significantly outpacing local language cinema, said the latest Ficci-EY media and entertainment report.

However, theatre owners are pushing back against this high-pricing strategy, warning that it is discouraging footfalls, particularly in small towns, contributing to one of Hollywood's weakest box-office performances in the country in nearly a decade.

The average Hollywood ticket price of Rs.245 towers over the all-India average of Rs.134 and handily beats local languages like Hindi ( Rs.203), the report said.

Theatre owners emphasise that despite dubbing efforts, Hollywood's insistence on high ticke...