New Delhi, Oct. 24 -- Advertising industry veteran Piyush Pandey has passed away at the age of 70 on Thursday after battling a month-long illness. The mind that gave Indian advertising its distinctive identity and flair had been the face of Ogilvy India. Known for his trademark moustache, hearty laugh, and keen insight into Indian consumers, he transformed ads from mere English-speaking displays into stories reflecting everyday life and heartfelt emotion.

Pandey joined Ogilvy in 1982 and played a key role in bringing brand communication out of boardrooms and into the everyday lives of Indians. His campaigns for Asian Paints, Cadbury, Fevicol, and Hutch did not just sell products-they became part of popular culture, setting new standards ...