New Delhi, Jan. 26 -- The World Pickleball League (WPBL) has launched its inaugural digital video campaign to announce the arrival of India's first franchise-based pickleball league, which runs from 24 January to 2 February. Directed by Bijoy Shetty and conceptualized by Only Much Louder (OML), the ad aims to showcase the growing obsession with pickleball, a sport rapidly gaining popularity across the country.

The campaign opens with scenes of people playing pickleball in unexpected and unconventional spaces, from inside a restaurant to a park and office to streets, using everyday objects as makeshift nets. The visuals are high-energy, infused with humour and relatability, and emphasize the idea that pickleball is for everyone, everywher...