New Delhi, Feb. 8 -- Brands in the United States spend big dollars on Super Bowl advertisements, as the event draws massive live and TV audiences. It has even featured half-time performances by superstars such as Beyonce.

However, breaking from tradition, Perplexity AI CEO Aravind Srinivas has decided to take a marketing gamble. Instead of running a direct promotion campaign during the hyped period, he is launching a direct promotion campaign.

For comparison, AI competitor OpenAI will be making its Super Bowl ad debut this year.

The campaign, called 'Perplexity's Million Dollar Question', is a promotional push to encourage downloads and usage of the start-up's AI chatbot.

Here's how it works, who is eligible and how to participate.

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