New Delhi, Feb. 8 -- Brands in the United States spend big dollars for a place in the Super Bowl advertisement lineup as the event draws innumerable live and TV audiences and even included half-time performances by superstars such as Beyonce over the years.

However, breaking away from the tradition, Aravind Srinivas has decided to take a marketing gamble, by instead launching a direct promotion campaign during the hyped period. For comparison, AI competitor OpenAI will be making its Super Bowl ad debut this year.

Called 'Perplexity's Million Dollar Question' the promotion boost encourages download and usage of the start-up's AI chatbot. We take a look at how this works, who is eligible and what to do to participate.

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