New Delhi, March 22 -- Pepsi vs. Cola vs. Ambani's Campa vs. Smoodh vs. Amul TRU: India's leading fast-moving consumer goods (FMCG) companies are increasing their bets on the Rs.10 beverage market by introducing several new products, including sparkling water, flavoured milk, cola, and buttermilk. With the onset of the summer season increasing the demand for affordable cold drinks among the middle class, the market competition is only getting tighter.

According to a report from think tank ICRIER, India's beverages market, including carbonated soft drinks, juices, bottled water, and fruit-based beverages, was estimated at Rs.67,100 crore in 2019. According to estimates, the beverage market in the country could touch Rs.1.47 trillion by 20...