Mumbai, July 7 -- India's car market is evolving fast, and Jan Bures, executive director - sales, marketing & digital at Škoda Auto Volkswagen India, admits the company hasn't always kept up. In a candid conversation with Mint, Bures reflects on what the company got right, what it missed, and how it's adapting to meet the needs of a more value-conscious, tech-eager Indian buyer. From rethinking EV projections and hybrid reluctance to admitting where Škoda misread feature demand, Bures didn't hold back. Edited excerpts:

We've corrected that. We're now planning for about 18% EV penetration by 2030. The infrastructure isn't there yet, and the appetite just isn't what we expected. The people buying EVs today? Mostly, fleet operator...