New Delhi, Nov. 17 -- Regional Indian languages are increasingly claiming a growing share of OTT investments. Major platforms now allocate nearly 30% of their budgets to non-Hindi content as regional audiences surge and demand for premium storytelling grows.

Entertainment industry experts say that while the budgets for regional content are substantial, they are seen as investments to build the category as a whole and tap into the growing demand for regional content.

However, viewership trends remain chequered, and the return on investment for these productions can be uncertain. Platforms need to carefully consider their content strategies to ensure that they are meeting the needs of their target audience.

According to an Ormax report, ...