New Delhi, June 18 -- With few movie or show titles finding favour either in cinemas or on streaming platforms, producers and studios are tapping new avenues such as online games and other digital platforms to unearth stories that can resonate with a larger audience.

Producer Siddharth Roy Kapur-led Roy Kapur Films has partnered with self-publishing and audiobook platform Pratilipi, a company with which Disney Star (now part of Mukesh Ambani's Reliance Industries Ltd) has also signed a deal.

Production company Banijay Asia recently partnered with Nazara Technologies Ltd-owned esports platform NODWIN Gaming Pvt. Ltd to adapt mobile games into reality shows.

Indian movies are having atough time drawing audiences to the theatres. Bollywoo...