New Delhi, March 14 -- Online-first food brands selling gourmet and premium snacks and groceries like healthy chips and organic fruits and vegetables are increasingly eyeing expansions through offline retail to tap into the bulk of India's consumers who still prefer buying essentials at physical retail stores.
The Organic World, a Bengaluru-based omnichannel marketplace hosting a range of gourmet food brands like Naturally Yours, Bon Appetit and Pink Harvest, has seen a surge in enquiries in the last few months as brands look to cash in on the growing market for "better-for-you foods", its founder Gaurav Manchanda said. The brand is looking to expand its retail presence to 100 stores by 2026 and gets more than 80% of its revenue from the...
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