Bengaluru, May 30 -- FSN E-Commerce Ltd, the parent company of beauty e-tailer Nykaa, will expand its rapid delivery service to more metro cities, anticipating promising growth in the segment as consumer adoption widens.

There has been relatively good traction, and a good percentage of the company's orders are serviced through Nykaa Now, the framework that ensures delivery within 60 minutes, said Anchit Nayar, executive director and chief executive officer of Nykaa's beauty business.

"There is a plan to expand it to several other metros in the coming months," Nayar said during the Q4 earnings call on Friday.

The Mumbai-based company began pilot projects of Nykaa Now in select parts of Mumbai in October. Through its network of 'rapid wa...