Bengaluru, Nov. 7 -- Nykaa Now, the beauty and personal care retailer's quick-delivery arm, is gaining traction among customers and helping expand its market share in the top seven cities, chief executive officer of Nykaa's beauty e-commerce Anchit Nayar told analysts during the September-quarter earnings call on Friday.

Nayar said that the company's focus on rapid deliveries is aimed at improving customer experience and strengthening its position in the beauty segment.

The traction for Nykaa Now comes from products across all price ranges, including luxury items, helping customers get the best luxury products delivered between 30 minutes and 2 hours. "Nykaa Now has enabled Nykaa to grab a bigger share of the pie in personal care, which...