New Delhi, March 5 -- On March 4, Nothing launched the Phone (3a) series in India, introducing the Phone (3a) and Phone (3a) Pro. The company is entering the AI-powered smartphone market and aims to redefine user interaction.

Co-founder Akis Evangelidis emphasised that AI would transform smartphones beyond just hardware improvements. He has criticised the current "specs race" where brands focus on features without clear innovation. Instead of isolated AI tools, Nothing plans to integrate AI deeply into the user experience, making smartphones more intuitive rather than just more powerful.

Meanwhile, its advertisement has gained appreciation.

"It's a world of intense marketing, where you see on an avg 5000 ads everyday, every brand screa...