New Delhi, Nov. 3 -- In one of his Instagram reels, Athan Zimik uses a meme from the 1997 film Titanic to address the stereotypes associated with Naga food. As Rose (Kate Winslet) irritably snatches Jack's (Leonardo DiCaprio) weathered sketchbook, the camera zooms in on a page with the text "Naga starter pack" written on it. What you next see is a list of ingredients - smoked pork, king chilli, bamboo shoot and axone or fermented soybean. The 39-year-old banker (@wanderingsoul) often uses pop-culture references to debunk myths surrounding his food's culture on social media.

Zimik is part of an exciting crop of content creators from the North-East who are reclaiming their indigenous food heritage through engaging themes and formats on soc...