New Delhi, Jan. 26 -- A rare intellectual property dispute involving a short-form content creator and a Hindi film has surfaced, signalling a potential new flashpoint for India's entertainment industry as competition for viewer attention intensifies.

Radio jockey and content creator Ashish Sharma has accused the makers of Mastiii 4 for copying his viral Instagram skit "Shaq Karne Ka Nateeja" without permission, and the Delhi high court has issued a notice to the producers of the adult comedy film. Sharma has alleged that a scene in the film was lifted from this skit, prompting experts to warn that filmmakers and other long-form creators may increasingly face copyright claims from short-form content creators.

Producers have often faced l...