New Delhi, Jan. 19 -- Micro-drama platforms, despite being relatively young in India, are moving away from surveillance-like targeting in favour of consent-driven, contextual advertising to comply with the Digital Personal Data Protection (DPDP) Act, 2023.

While they are structuring brand partnerships around story integrations, sponsorships, and genre-based placements using anonymised insights, they are addressing key challenges-including age-gating, content classification, parental controls, and the moderation of mature themes in short-form narratives-through age verification at onboarding, episode-level content descriptors, parental control tools, and continuous content monitoring.

The ministry of electronics and information technolog...