New Delhi, March 28 -- Actor Abhishek Bachchan, who has invested in a slew of businesses and startups, said he tries to gauge whether a brand has a personal story that resonates with him before deciding whether to come on board.

Speaking at the Mint India Investment Summit in Mumbai on Friday, the 49-year old actor said the India story excites him deeply and he is excited that there are Indian businesses which compete with and are comparable to the best in the world.

"The India story really excites me. I get bored easily, so a brand (or business) needs to have a personal story. Today, we (as Indians operating businesses) are very unapologetic and market leaders. There is a great sense of pride," Bachchan said. He added that something as...