New Delhi, July 6 -- Along with tried and tested models of engagement on Instagram, X (formerly Twitter) and Facebook, besides regular media interactions, print and television advertising, movie promotions, and marketing are now finding a new home in news aggregation and social media forum Reddit.

Besides official marketing by studios and producers, the platform also hosts movie reviews, fan activity and audience reactions by movie buffs, digital creators and influencers who are slowly building communities with like-minded entertainment enthusiasts. However, industry experts point out that, unlike other platforms that prioritise algorithms or follower counts, every post and comment on Reddit that speaks to hyper-targeted communities is s...