New Delhi, April 21 -- Last week, Honasa Consumer moved Delhi High Court against its much bigger rival, Hindustan Unilever (HUL). The reason: sunscreens. Honasa has taken issue with HUL's latest ads, which it claims 'disparage' its own sunscreen sold under The Derma Co. Mint explains.

HUL's latest ads for Lakme sunscreen are focused on the high protection it offers with SPF 50. However, it also compares the product with a generic looking yellow bottle of rival sunscreen which, the ad says, only delivers SPF 20 while claiming to have SPF 50. Honasa Consumer says this generic yellow bottle, labeled "online bestseller", looks just like its own sunscreen brand The Derma Co. In its petition to the Delhi High Court, Honasa said that The Derma ...