New Delhi, March 27 -- Last week, the Bar Council of India issued a press release warning law firms not to run ads on social media or other platforms. This, after the law firm DSK Legal purportedly ran an ad on Instagram. What are the rules lawyers must follow for marketing themselves?

What got DSK Legal into trouble?

Earlier this month, law firm DSK Legal released an advertisement on Instagram marketing its services and featuring the actor Rahul Bose. In the advertisement, which has now been removed from the platform, Bose is seen signing documents prepared by DSK Legal without even proofreading them, meant to be an endorsement of how trustworthy the firm is. But the ad caused a backlash as lawyers pointed out that Rule 36 of the Bar C...