New Delhi, April 24 -- Like competition regulators elsewhere in the world, the Competition Commission of India (CCI) has decided to look at the impact deployment of artificial intelligence (AI) tools can have on markets.

It has started the process of commissioning an external body to study recent developments and provide insights that will help it develop a comprehensive understanding of the evolving landscape of AI and the application of AI in markets in India. Such inputs will shape the Commission's strategies aimed at fostering innovation and fair competition.

The regulator is concerned that AI could become a key source of competitive advantage for a wide range of sectors, fundamentally reshaping how firms make decisions, in particul...