New Delhi, Feb. 16 -- Just as long-format streaming platforms leaned on telco bundles and aggregator apps to widen access in India's crowded, price-sensitive entertainment market, micro-drama platforms are now exploring aggregation to expand reach and improve discovery.

Last month, Tata Play Binge introduced Shots, a curated category of mobile-only, vertical micro-dramas available at no additional cost to its subscribers. The move signals early attempts to build an aggregation layer in a format that has so far evolved within standalone apps.

Industry executives say as engagement formats multiply, ensuring the right content reaches the right audience is becoming critical.

Across the entertainment industry, there is growing interest in p...