New Delhi, March 23 -- Meta is contemplating a subscription model for Facebook users in the UK after agreeing to stop targeting a campaigner with ads based on her personal data. The tech giant explained that Facebook and Instagram are "free for British users due to personalised advertising," according to a report by PA Media.

This follows Meta's agreement to cease targeting ads at human rights campaigner Tanya O'Carroll, who had filed a lawsuit against Facebook over its collection of personal data. The Information Commissioner's Office (ICO) stated on Saturday that Meta was "processing Ms. O'Carroll's personal data for direct marketing purposes."

The ICO further explained that profiling for these purposes meant Ms. O'Carroll had the "ab...