New Delhi, Feb. 18 -- Meghan Markle, almost a year after launching American Riviera Orchard, has announced a significant rebranding, unveiling her lifestyle brand's new name: As Ever. The Duchess of Sussex shared the news through an Instagram video and accompanying post, revealing that the rebrand would coincide with the release of her upcoming Netflix series, With Love, Meghan, set to premiere in two weeks.

In a candid Instagram video, Meghan explained the reasoning behind the pivot. "Last year, I thought you know what, American Riviera, that sounds like such a great name, it's my neighbourhood [and] its a name for Santa Barbara. But it limited me to things that were just manufactured and grown in this area," she said. She also noted th...