New Delhi, Feb. 1 -- Khaby Lame, famous for silent videos that cross language and cultural barriers, has struck gold. On 11 January, Rich Sparkle Holdings confirmed that it had completed a $975-million (nearly Rs.9,000-crore) deal to acquire Step Distinctive Limited, founded by the TikTok star. Rich Sparkle is a Hong Kong-based company listed in the US.

The transaction was first reported to the US Securities and Exchange Commission (SEC) on 9 January. The acquisition marks a shift from short-term brand partnerships to a structured, platform-led business model.

The deal also includes making an AI version of Khaby Lame using his face, voice and style. This digital version will create content in many languages. It will work across differen...