Bengaluru, June 9 -- After nearly four painful quarters, Honasa Consumer Ltd's decision to transform its distribution model-from super-stockists to direct distributors, following in the footsteps of consumer goods giants-is starting to bear fruit.

The parent company of beauty brand Mamaearth saw revenue contribution from its direct distributors nearly double in the January-March quarter, resulting in a 13% year-on-year revenue growth to Rs.533 crore.

While Honasa's fourth-quarter profit fell 17% from a year earlier to Rs.25 crore, its distribution model reached more than 100,000 distributors in 2024-25, doubling in one year.

"All of this has happened because of the direct distribution transition that we have done. Our direct distributo...