New Delhi, Aug. 5 -- Even as domestic video-streaming platforms invest in local language stories that speak to regional communities, most of them are battling tech and user experience issues.

Customers of platforms including AAO NXT, discovery+, Chaupal and Sun NXT say it is common for payments to get stuck, not to be able to resume a show from where they left it, or not get recommendations tailored to individual tastes. In these aspects, foreign platforms such as Netflix and Prime Video score well and local platforms have a long way to go.

Most regional platforms are bootstrapped or operate on limited funding. When juggling content licensing, marketing and tech infrastructure, they often get the shorter end of the stick. They also lack...