New Delhi, July 23 -- Livemint, one of India's leading business and financial news platforms from HT Media Ltd., has partnered withOneBanc, a payroll-integrated neobank serving salaried professionals, to bring premium financial content directly into the daily lives of India's white-collar workforce.

The partnership combines Livemint's trusted journalism with One Banc's embedded finance ecosystem to deliversmart content as a smart benefit,enhancing employee experience, financial literacy, and professional awareness in one unified experience

With digital CAC rising40-60% and subscriber churn nearing30%(Source: Bain & Company, Digital Consumer Trends Report, 2024), premium content platforms are under pressure to find cost-efficient, contex...