New Delhi, March 20 -- Digital-first advertising agency Liqvd Asia has acquired performance marketing and SEO agency AdLift for Rs.50 crore in a two-phase deal, structured in two parts with a maximum 18-month gap between the tranches.

The acquisition bolsters Liqvd Asia's AI-driven, full-funnel marketing capabilities, positioning it as a key player in India's digital ecosystem.

Founded in 2013, Liqvd Asia has built a strong reputation for content-driven campaigns, while AdLift is recognised for its expertise in data-led performance marketing and SEO.

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The integration will enable a seamless approach to branding, content marketing, and AI-power...