Mumbai, March 11 -- Leo (formerly Leo Burnett), a part of the Publicis Groupe, is expanding its footprint as it navigates the evolving advertising landscape. Under CEO Amitesh Rao, who took charge of its South Asia operations in January 2024, the agency has aggressively expanded its client base across India and the global markets and has adapted to shifting dynamics, driven by technology.

Leo has added more than 40 clients over the past 15 months, including Reckitt, Pfizer, Shriram Finance, ITC and Sebamed, Rao said. It has secured mandates across the Middle East and North Africa, Southeast Asia and Europe, strengthening its global presence.

While growth has been robust, the agency faces a key challenge: preserving its creative legacy w...