New Delhi, June 2 -- With the Delhi High Court granting interim protection to the intellectual property rights of the 1994 Hindi filmAndaz Apna Apnato prevent the unauthorised use of its characters, title, dialogues and artistic elements, entertainment industry experts say there is gradual recognition of the increasing threat to intellectual property (IP) ownership, especially with the proliferation of digital platforms and AI technologies.

These rights are being infringed upon in new and sophisticated ways, particularly in the case of older, iconic films through unauthorised use in derivative works, stage plays, YouTube series, or even web content that tries to bank on the popularity of the original. The emergence of social media has le...